Client: PriceCo.com.au
Startup
Based in Melbourne, PriceCo was the first e-commerce shopping site as a FMCG marketplace. It was well received especially for suburban families in Australia with daily orders.
PriceCo is value for money and quick delivery. That’s what the logo stands for - a call back to Americana era that fits for suburban life. This logo emulates the value based emotion like Costco and Tesco.