Other touchpoints throughout the Makro PRO app

Client: CP Axtra

2023-24

( Product design ) ( Interaction design ) ( Usability testing ) ( Prototyping ) ( Design System ) ( Iterative Design ) ( Product Analytics )

Makro, Thailand’s largest wholesale retailer, launched their coveted loyalty program called Makro PRO Points. Thoughtworks was involved with the design, development and go to market launch plan with the client.

With careful research and testing, Makro PRO points launched iteratively through several MVP and Pilot plans, gradually adding more value to the loyal Makro customer.

Starting with just the ability to view points, the Makro PRO points garnered a healthy earn and burn rate, demonstrating a successfully adapted loyalty program for large ticket purchases. In the coming months, we also launched gamification features and voucher deals using Makro PRO points as an in-app currency.

See my points → Accumulate my points → Spend my points

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